Services
The door is free. The work compounds.
Two kinds of work, in order. First, finding the point of view that makes demand creation possible: the competitive pressures mapped, the buyer's job understood at a resolution only an insider has, the one position worth the work of holding. Second, the capture stack, built so it does not break and does not starve the first kind of work.
Start free
Free
Five of twelve
Twelve questions decide whether an agentic GTM stack will hold. Answer any five about yours and you get a written read back: where the seams are bleeding, what to fix first, what to leave alone.
Answer five questionsFree
The monthly teardown
Eight to twelve people on a call. One company's AI visibility, measured live with the monitor. The method is given away in the room. Small on purpose: the right twelve people beat the webinar with four hundred wrong ones.
Ask for a seatThen the work
The point-of-view engagement
The anchorThree to four weeks. The competitive pressures on your business, mapped. The buyer's job, understood at insider resolution. The one differentiated position your company can hold if it does the work. Delivered as a thesis brief, a message architecture, and the first flagship piece.
The diagnostic week
One week. The twelve questions answered with evidence, your company placed on crawl-walk-run, and the first of the five governance documents written. It usually finds a capture machine that counts well and nothing differentiated feeding it. That finding is the hand-off to the engagement above.
The build
The stack or a slice of it, run for you under your constraints. The same architecture this firm runs on itself: one writer per field, a suppression list that holds, an action log before anything touches a surface.
Fractional advisory
A standing marketing leader in reserve, for a founder-led GTM.
Fees are fixed, not hourly, and quoted in conversation. Start one.